New Era

evoke

THE AWAKENING OF A NEW ERA TRANSCENDS ETHNIC AND CULTURAL FRONTIERS, EXPRESSING THE SPIRIT OF THE TIMES. THE EVOKE X NEW ERA COLLABORATION CELEBRATES NEW ERA'S 100-YEAR JOURNEY AND COMES TO LIFE IN TWO COMPLEMENTARY STYLE ACCESSORIES, CREATING A CURRENT AND CONTEMPORARY ATMOSPHERE.

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futurah

EVOKE

FUTURAH

The Futurah, glasses with a futuristic design featuring a removable cap on the top of the frame, creating a unique and contemporary personality.

futurah

NEW ERA

9 FIFTY

accompanied by the New Era 9 Fifty cap, a model with a flat brim and snapback closure.

FUTURAH | 9 FIFTY

EVOKE FUTURAH NE01 GLASSES + 9 FIFTY SNAPBACK FLAT BRIM CAP

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evk25

EVK

25

And the EVK 25, which is a reinterpretation of the classic aviator with Evoke's DNA.

futurah

NEW ERA

9 FORTY

A perfect pair with the New Era 9 Forty with a curved and adjustable brim.

EVK 25 | 9 FORTY

EVOKE FUTURAH NE01 GLASSES + 9 FORTY CURVED BRIM CAP

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The meticulous attention to detail, impeccable style, and utmost quality materialize this limited series of 500 pieces in a unique and genuine way, expressing the profound values of tradition, style, and high quality of both brands.

WELCOME TO THE FAMIGLIA

evoke

creation: studio evoke

art direction: edu hirama

photography: hick duarte

styling: ana wainer

makeup: nat sexto

production: amablin lago

video maker: joão brognoli

ux design: júlio césar