Culture - History

A TRUE HISTORY

Since 2001, Evoke has been consolidating itself as a movement, formed by diverse individuals, but with the same set of values and beliefs; people who adopt respect and loyalty as the north of their compasses.

This movement was created by two brothers, Demian and Fabiano Salomão Moraru, from the fourth generation of a family with over 50 years of experience in eyewear design, a tradition that offered a close relationship with the best raw material producers and factories in Italy, where glasses are produced with excellence in quality and technology, mostly by hand.

With years of experience, Evoke moves with the mission of materializing images, ideas and sensations through creative and innovative initiatives. It was the first brand to promote the convergence between eyewear design, contemporary art and music – through limited and numbered editions, transforming glasses into rare pieces -, to hold itinerant art exhibitions, the first brand to invest in the production of ecological eyewear design and one of the first to launch wooden and scented glasses, among other pioneering efforts.

The result of the creativity of a brand that carries codes of transgression, daring and passion for revolutionary ideas in its DNA.