"The eye is the lamp of the body, so if thine eye be single, thy whole body shall be light" - Matthew 6:22. This is the philosophy that guides The Hype Br at separating the wheat from the chaff while traversing the vast field of urban culture from five continents, to supply their daily source of news about what is best in streetfashion scenario, the sneakers , art, toy art, alternative music and all manifestations of fanatics paradise street. It's that look almost ubiquitous lifestyle portal that represents the universe of the Evoke Evoke The Hype BR Signature Series. Created by the many hands of THBR fashion consultant, Lucas Penido, and the design team of Studio Evoke in more than seven days, this very special version of the EVK 07 gives light and grace to any look. Want to see?

















