Evoke The glasses were prominent among the musicians who performed at the 2009 Festival Machinery.

the lead singer Perry Farrell of Janes Addiction Evoke grinder black matte

Lead singer Chino Moreno of Deftones 05 signature series of EVK by Flavio Samelo

Vocalist Jorge Du Peixe Zombie Nation with his model EVK 03

The former bassist for Guns N 'Roses Duff McKagan of Poncherello Square matte black and his band Loaded

The Evoke was the first brand to combine sunglasses with rte and the world of contemporary music. The new line brings EVK limited series signed by contemporary artists and musicians, keeping the roots Evoke Optical Art Culture.

We present the first members of the collective Famiglia Baglione to participate in the project, Young Felipe "Flip" and Flavio Samelo.

They all chose the colors and models to sign. Create numbered and limited editions and rare pieces make glasses, are the fruit of the creativity of the brand that has in its DNA a passion for rock music, art and revolutionary ideas.

SIGNATURE SERIES FLIP by EVK

Graduated in Fine Arts and used to understand the world with living on the streets of big cities, Flip leaves its mark using the technique of graffiti since the mid 90s. The main feature of his work is to portray the life and death of trees. With good technique in the execution of the paintings, the result of research on Asian culture, Flip prepare compositions with touches of color influenced by an ancient technique that is in the history of calligraphy. Since 2006 part of the Famiglia Baglione, a collective of artists with Global Action. With the Famiglia has art exhibitions and participated in events in Brazil, the United States and Europe. Represented Brazil in Moscow at the invitation of the Brazilian Embassy and the Foreign Ministry.

Since 1992, Flavio Samelo walks the streets of Sao Paulo photographing skateboarders and graffiti. But it was after a deep knowledge of the real artists of the 50s, which gained its production features more plastic and graphic. Today, Samelo part of the Famiglia Baglione, and its production has two ends: the photo, where all pictures are only draft, making them unique and indisputable, paintings mixed with photography. Recently, Samelo participated in exhibitions in Los Angeles, Miami, Goiania, Porto Alegre and Sao Paulo.

EVK SIGNATURE SERIES by Flavio Samelo

Reaches the market EVK FAST FORWARD, Evoke's new line featuring products designed and developed searching for a reassessment of current vintage models, with various combinations of colors and styles.

Maintaining the standard of quality and comfort Evoke 100% made ​​in Italy, the new line brings fast-fashion limited series signed by contemporary artists and musicians, keeping the roots Evoke Optical Art Culture. Create numbered and limited editions and rare pieces make glasses, are the fruit of the creativity of the brand that has in its DNA a passion for rock music, art and revolutionary ideas.

Evoke has long invested in research and technology for the ideal product: a conscious design bringing a better quality of life and minimizing the impact on the environment.

The result is a new concept that expresses our values ​​in a genuine way.

EVOKE CONSCIOUS DESIGN The Project is a pioneering initiative to produce in Italy eyewear designed and developed with an innovative biodegradable raw materials coming from a 100% natural and renewable resource: the Bioplastic ®.

The packages carry the FSC (Forest Stewardshio Council) sustainable production and cases of recycled pet fabric lined with natural cotton. This opened our minds to innovative thinking and come to the certainty that it is important to take the first step.

by Simon Morrison

The campaign NOT LAUGH TO CRY was established with the aim of attracting people's attention to the focus of the problem, so it takes a clown nose as a symbol of manifestation. Consequently, the figure of the clown comes into play.

The movement was born in Brazil, has existed since 2006 and is gaining every day space and public attention. This week the move was quoted by the Times (London) - follow the story.

Visit the new website of the campaign and learn a little more this action - www.rirparanaochorar.com.br.
The site is equipped with Twiter, Facebook, Orkut, Flickr and You Tube.
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