21 years ago, the then chief conservator of the Museum of Art of São Paulo (MASP) Ferdinand Magellan and Pirelo Sierra, at the time, CEO of Pirelli national, decided to gather images from all over Brazil to form a coherent mosaic of photographic production in the country . Thus began the collection Pirelli / MASP, now the longest partnership between a museum and a sponsoring company and perhaps the most complete and important panel of Brazilian photography since 1940. To celebrate adulthood, opens tomorrow, the 29th, the 19th edition open to visitors, presented with 30 unpublished photos of names that have influenced generations and became true landmarks.

Otto Stupakoff. "Medusa," New York, 1987

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Baloji ("witch" in swahili) has been highlighted by renowned publications - such as the The Guardian and the U.S. The New York Times - as one of the most innovative rappers from Africa in recent years. Born in the Congo (in 1978) and raised in Belgium since the age of three, was known to join his French hip hop and afrobeat futuristic elements of its homeland, unique blend which brings to 11 cities in Brazil from 18 days of March.

Taking the cue from the early sale of tickets to the show in São Paulo (March 22 at SESC Pompeii), which begins on Thursday, we show here an exclusive interview with musician, transferred to a partnership by Evoke Radiola Urbana , with Philip Luna text. With you, a bit of the path of the new wizard of the Congo.

Baloji returning to its roots

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Less than two weeks, show some photos of the phenomenon of skateboarding and athlete Evoke Pedro Barros celebrating their third consecutive win in the important Bowl-A-Rama held in Wellington, New Zealand's capital. Now, we are pleased to announce that once again showed that Pedrinho within a deep track with curves and transitions do not have anybody, snapping up the Bowl-A-Rama also in Bondi, Australia - considered one of the most difficult and disputed the year - and the first edition of the Annual Beach Bowl, held in Manly, in the same country, part of the Australian Open of Surfing.

Pedrinho on the podium of the Bowl-A-Rama Bondi. Celebrate, Pedrinho ...

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The renowned magazine Justapox team leader on a monthly bible of contemporary art and underground art, decided to look back and choose the main covers that published in the last 18 years. Robert Williams Swoon, Barry McGee Mark Ryden, Herbert Baglione, who just signed a limited edition for the Evoke, is one of the names that appear in the list of 25 authors of the best images.

Lucas Penido is the name behind The Hype Br , one of the sites most important fashion and lifestyle of Brazil. Reliable source of daily news shows all that is newest and coolest in the setting of streetfashion, of sneakers, art, toy art and any other field related to urban culture, which made it become one of the addresses electronics category no longer accessed from our country, but around the world. Do you think Lucas got that out there partying? Also. But this carnival what the guy wants is peace. And for those who are in the same cell, here he presents his Top 5 options for those looking to escape the Carnival. Engavete the confetti, open the head and ... allah give-ô, ô ô ô ô ô ô ...!

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