EVOKE THE SPFW # Juliana Jabour, ELLUS AND POP UP STORE

On the last weekend, the Evoke rose on the catwalks of the 32nd edition of SPWF twice, in parades and Ellus Juliana Jabour. Passing behind the scenes, from Thursday, 19, has been drawing attention at the Bienal Pavilion Ibirapuera enviable corner with a Pop Up Store in the event and in the face of diveros fashionistas who have gone there. Check here for exclusive photos of the Evoke goes readying Sao Paulo fashion week.

Juliana Jabour

On Sunday, 21, in Room 3 of Fashion Week, the Evoke showed first hand during the parade of model Juliana Jabour an unprecedented spectacle: the EVK 11. The new model went up to the catwalk in a very special edition: a sandwich stuffed with ethyl unique fabric designed by fashion designer ( here , details the innovative technique created by Evoke), part of the new line of Signature Series Evoke Juliana Jabour. Along with the glasses "with retro frame with a very characteristic scent of the 80 modern, with more top line," as Juliana, the models wore a collection inspired by the movie The Darjeeling Limited (Wes Anderson, 2007) with Indian touches, many tricots, embroidered linens, lurex and color palette with shades of saffron, apricot, oatmeal, gray blending, magenta and grape.

More photos of the parade Juliana Jabour here .

ELLUS

In the parade of Ellus, 20, was another step. Beyond Baroque soundtrack with cellos, violins and guitars, the Evoke X Zegon gave pace to the models, which showed a fall collection marked by leather. Protagonist of the season, he appeared in leggings, dresses, t-shirts, jackets, vests, with cutouts, painted ... with the same versatility of X Zegon Evoke, which runs from New York to Tokyo, from mainstream to underground, more than eight stems and lens options (see here all of them).

Credit: Marcelo Soubhia / Ag Fotosite

Credit: Joe Takahashi / Ag Fotosite

Credit: Joe Takahashi / Ag Fotosite. More photos of the parade Ellus here .

POP UP STORE

Alongside the parade rooms, the Evoke is full time in the Pop Up Store SPFW with many releases available for purchase, such as EVK 12 (which participated in the parade of the 2nd Floor at Fashion Rio) the Evoke X Fittipaldi, the Evoke X Marky and X Ramone Evoke Zegon, among others. Take a look.